![]() One can bifurcate the Likert scale into two types:ĭecide wisely which type of Likert scale would provide the best results. This scale has gained tremendous popularity in online surveys and is used in every study, such as customer satisfaction, employee engagement, or employee satisfaction. When respondents have a clear set of response possibilities, they are more likely to provide honest answers. Reduces response bias: Response biases are less likely to happen with this kind of scale question.You can compare it to past results to see if it has improved over time. The response data assists you in determining the scope of their current experience. Measures the degree of experience: It measures the respondents’ level of experience.This makes it possible for researchers to draw important conclusions from the data and identify patterns or trends. Measurable data: These questions generate measurable data that is simple to analyze and compare with other datasets.It can help you avoid survey design mistakes like asking broad questions that respondents may struggle to answer. Improves data quality: This kind of question helps to keep your respondents satisfied and enhances data quality.They are simple to understand and suitable for a wide range of people, even those with low education or language abilities. Simple and easy to use: These questions are easy to use and require little effort from respondents.Also, using this Scale in a survey for market research has many benefits. Likert scales are often used in survey research to find out how people feel, what they think, or what they believe. Benefits of using the Likert scale question Scales can be either a unipolar Likert scale or a bipolar Likert scale. Agreement, frequency, likelihood, quality, or importance can be measured using a Likert scale with corresponding anchors. The range provided in this scale is used to gain insights into respondents’ feelings and opinions. Named after its founder, psychologist Rensis Likert, the Likert scale question is used to understand the level of agreement that the respondents have with a particular statement. Over the years, they’ve evolved to become a favorite amongst survey makers as they obtain definite opinions, impressions, and approaches from the respondents. Likert scale questions offer a range of answer options from either end of the spectrum for the respondents to choose from. Benefits of using the Likert scale question. ![]()
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